Topic: melissa
Proper identity verification can result in an increased trust with your customer base
With so much data flowing through modern organizations, verifying that the information on file is correct has become increasingly more difficult. If a company fails to verify the names, addresses, email addresses, and phone numbers of their users, the overall experience of end users will decline, and the company can end up putting itself at … continue reading
Melissa advises extending adverse media screening to improve customer due diligence
Melissa, provider of data quality; identity verification; and address management solutions, recently advised expanding negative news screening operations, also known as adverse media screening (AMS), to businesses and individuals being onboarded to financial organizations. The company stated that AMS has become increasingly more important in customer due diligence operations, where organizations are required to perform … continue reading
Data quality can save money, improve customer satisfaction
The effects of rampant inflation are being felt by marketing professionals. But investments in data quality can deliver cost savings and more effectiveness to organizations. According to Greg Brown, VP of global marketing at Melissa, ““Data quality touches every aspect of business, making it one of the most successful areas to shave dollars off the … continue reading
Marketers face challenges with data management
Marketing companies face a lot of pressure these days in delivering potential customers to their clients. With new laws restricting where data is stored and how it can be used, coupled with incomplete or inaccurate data being input into forms, the challenges are daunting. Recent laws such as the General Data Protection Regulation (GDPR) instituted … continue reading
Data transliteration is essential for ensuring data quality
With today’s expectation for companies to be able to reach consumers around the world, language barriers have become a hurdle that organizations need to be able to overcome. Data transliteration tools are designed to tackle this potential problem by working to convert fields or characters from one alphabet into another without maintaining the underlying meaning … continue reading
The importance of automating data management
In the midst of the growing digital demands of customers, organizations are feeling more pressure than ever to modernize their practices. With this, there has been a rising need for companies to automate everyday business processes in order to keep up in today’s increasingly competitive landscape. According to Noel Yuhanna, VP principal analyst at Forrester, … continue reading
The importance of data profiling and optimization
Data profiling is the process of looking closely at data in order to collect statistics and informative summaries about said data. Ultimately, It can work to discover underlying issues to monitor and improve overall data quality. Investing in data profiling helps to ensure that data governance processes are working properly and that bad data is … continue reading
Data parsing: An essential part of data processing
Data parsing is the process of converting data from one format to another with the intention of simplifying it and making it more comprehendible. Parsing is a technical capability that, according to Gartner analyst Jason Medd, can be broken down into three categories in the context of data management. The first is data set level … continue reading
The real cost of bad data
It is a well-established fact in software delivery that the earlier in the life cycle you can find and fix an issue, the less costly it is to remediate. In the world of data, inaccurate inputs can cost a company not only time to repair, but it can mean lost revenue due to the inability … continue reading
Melissa adds Profiler to its Unison customer data platform
Data is becoming ever more important to organizations that do heavy customer service and outreach, yet the quality of that data often is poor. Whether it’s users intentionally filling fields with garbage, or the user’s lack of understanding of how the system wants an address filled out, companies find that much of their outbound communication … continue reading
Melissa Marks a Record 30 Billion Address Lookups in 2021
Melissa, a leading provider of global data quality and address management solutions, today marked an unprecedented year of interest, growth, and expansion fueled in large part by the increased business focus on customer experience. Melissa’s industry leading products and services empower improved business communications, more profitable customer relationships, and competitive advantage – always critical to industries around … continue reading
Accurate data isn’t enough — it needs to be actionable
As the COVID-19 pandemic has shut down offices, people have taken to working remotely, and many have even moved from locations where the cost of living is high to places where it’s more manageable. This raises the issue of data quality, not only in terms of the accuracy of data being input into fields in … continue reading
